I'm always asked, “Mark, what’s the one tip you can give a signing agent that will significantly grow their loan signing business?”
And it's funny, my biggest tip I can give to grow your signing agent business has nothing to do specifically with being a signing agent at all.
My one tip for you to grow your signing agent business is to show gratitude.
I cannot tell you how many signing agents that I personally work with on a daily basis with my signing service who act like I am the one that is lucky to be working with them, who act like I should feel blessed they took my order.
Escrow officers, mortgage officers, and real estate agents say the same thing! There are countless times where signing agents don't even say thank you after receiving a signing.
Remember, it’s the escrow officer that’s calling you with business. It’s the signing service that is reaching out to you and trusting you to do a perfect loan signing.
What I’m saying isn't groundbreaking.
Showing gratitude seems like a basic trait for someone in business for themselves.
That being said, there are very few signing agents who show gratitude on a regular basis. And if YOU do, you’ll stand out from the rest.
I feel personally privileged when an escrow officer trusts me to do their loan signings, and in return, I show them immense gratitude.
I used give a Starbucks card with every single signing that I did. Not because I was trying to buy their business (trust me, they know when they are trying to be bought), but because I was so thankful for them doing business with me.
While I don't do that today, I do still bring Starbucks coffee or gift cards to my clients regularly and I buy them lunch all time.
I always give Christmas cards, birthday gifts, and remember things about their family. I truly care and my clients know it.
I never, ever leave the office without verbally thanking them multiple times.
When you treat your clients with care, they will start caring for you and will give you their loan signings.
I truly believe that gratitude is the reason that I am successful.
Am I good signing agent? Absolutely. Many escrow officers have said I’m the best signing agent they’ve had. But what makes me stand out from other signing agents is the gratitude that I show my clients.
And I am not saying gifts and coffee are the only way to say thank you.
I also show my gratitude by going above and beyond for my clients.
Have you ever been to a restaurant, ordered a meal, and were disappointed with the taste? Then you ask the server to change your order and they replace it, no questions asked. They put a rush on the replacement meal and don’t charge you any extra for the trouble? That is a business going above and beyond to show you how appreciative they are of you being a customer.
This is how I service my clients as well.
If an escrow officer or signing service asks me to get another signature because there was a mistake with the documents, I do it… for free.
If they forgot to put something in with docs, I run out and take care of it… for free.
I do everything possible thing to show that I appreciate them.
And while showing gratitude and appreciation is something we should all exhibit in every facet of our lives, showing it as a loan signing agent will go a long way because there are so few loan signing agents who do so.
Remember you are not employee. Signing services are your customers. Escrow officers are your clients.
Like I said earlier, With my signing service I work with so many signing agents that make me feel like I am the one that’s lucky they said yes to take my order. They show zero appreciation. But the ones that send me a Christmas card, tell me thank you after I give them an order or have my back when I make a mistake are the notary signing agents that I remember. They are the notary signing agents that get my repeat business.
Show your clients you appreciate them. Show your clients you are thankful. Go above and beyond, and you will create loyalty... which will result in more loan signings.
Show gratitude and your business will flourish. I promise.
I’m Mark, I teach the Loan Signing System, and I’m looking forward to helping you become a top notary loan signing agent!
Please like my video and comment below. And if you’re ready to take your business to the next level, click on the link below to get my Loan Signing System Video Course and Training.
About the Author
Mark Wills is the course instructor of the top rated Loan Signing System agent training course. He has been an active professional loan signing agent for nearly 20 years and owns a loan signing service that does thousands of signings a year.