By Mark Wills - Course Instructor of the Loan Signing System and Forbes Real Estate Council Member, and Best Selling Author
I'm often asked, “Mark, what’s the one tip you can give a notary signing agent that will significantly grow their loan signing business?”
And the answer is actually funny... because the biggest tip I can give to grow your loan signing agent business has nothing to do specifically with being a notary loan signing agent at all.
The most important for growing your signing agent business is to show gratitude.
Many of the notary public loan signing agents who work at my signing service often act like I am the one who's lucky to be working with them — who act like I should feel appreciative of the fact that they took my order.
I've heard escrow officers, mortgage officers, and real estate agents say the same thing! Countless notary loan signing agents don't even say thank you after they've received a signing.
So what's wrong with this picture?
As a notary loan signing agent, remember... it’s the escrow officer that’s calling you with business. It’s the signing service that is reaching out to you and trusting you to do a perfect loan signing.
But because we as notary loan signing agents put in so much legwork to get the loan documents signed, we sometimes fall into the trap of believing that is it us who deserve the thank you.
I would know, I've totally been there.
And although that is partly true (notary loan signing agents are a CRUCIAL and indispensable part of the closing process), the only reason why we get paid is because a signing service or mortgage professional has given us their business.
Shockingly, though, there are very few signing agents who show gratitude on a regular basis.
If YOU Do, You'll Stand Out from the Rest in a Really Great Way.
I personally feel privileged when an escrow officer trusts me to do their loan signings, and in return, I show them immense gratitude.
I used to give a Starbucks gift card with every single signing that I completed. Not because I was trying to buy their business (trust me, they know when they are trying to be bought), but because I was so thankful for them doing business with me.
While I don't do that today because my book of business has grown EXPONENTIALLY, I do still bring Starbucks coffee or gift cards to my clients regularly and I buy them lunch all time.
I always give Christmas cards, bring birthday gifts, and remember things about their family.
It's not about being flashy or competitive.
It's about truly caring for the professionals who feed your business — I truly care and my clients know it.
I never, ever leave the office without verbally thanking them multiple times.
When you treat your clients with care, they will start caring for you... and that means giving you their loan signings.
I sincerely believe that gratitude is the reason why my business has experienced so much success.
Am I good notary loan signing agent? Absolutely. Many escrow officers have said I’m the best signing agent they’ve worked with, which is beyond flattering! But what makes me stand out from other signing agents is the gratitude that I show my clients.
And I am not saying gifts and coffee are the only way to say thank you.
I Also Show My Clients Gratitude by Going Above and Beyond on Every Single Loan Signing Appointment I Do.
Take a moment and think about whether or not you've ever been in a situation like this before...
You go to a restaurant, order a meal, and unfortunately, you're disappointed with the way it tastes. So you ask the server to change your order and they happily oblige, no questions asked. They even put a rush on your replacement meal and don't charge you a penny extra for the trouble. You walk away with a full belly and a satisfied palate.
I would venture to say that nearly all of us have experienced this kind of service in the food industry. See, what this scenario represents is a business going above and beyond to show you how appreciative they are of you being a customer... because they know that is what keeps you coming back.
This is how I believe mortgage industry clients should be served by notary loan signing agents as well — and it's the type of business mentality I practice on a daily basis.
If an escrow officer or signing service asks me to get another signature because there was a mistake with the documents, I do it… for free.
If they forgot to put something in with docs, I run out and take care of it… for free.
I do everything within my power to show that I appreciate them.
And while expressing gratitude is something we should all exhibit in every area of our lives, showing it as a loan signing agent will go a long way because there are so few loan signing agents who follow suit.
Remember, you are not an employee — signing services are your customers. Escrow officers are your clients.
Like I mentioned before... sadly, many of the notary loan signing agents I work with in my signing service show little to no appreciation for the opportunity to do business with me. There are more of them than I can count. But the ones who send me a Christmas card, thank me after I give them an appointment, or have my back when I make a mistake with the loan documents are the ones who I remember.
And they are the notary loan signing agents who get my business time and time again.
Show your clients you appreciate them. Show your clients you are thankful. Go above and beyond, and you will create loyalty... which will result in more loan signings.
Gratitude is the rain, sunshine, and soil that will make your business blossom — I promise.
I’m Mark, I teach Loan Signing System, and I can show you how to make $75-$200 as a notary loan signing agent today!
About the Author
Mark Wills is the course instructor of the top rated Loan Signing System agent training course. He has been an active professional loan signing agent for nearly 20 years and owns a loan signing service that does thousands of signings a year.