A Day in the Life of Marketing with a Six Figure Notary Loan Signing Agent

On this episode of A Day in the Life of a Six Figure Signing Agent, we follow Cathy - a successful six-figure signing agent and signing service owner who takes us through her day of marketing in the beautiful state of New Jersey.

Get ready to learn valuable tips and tricks on how to effectively market your signing agent business as we follow Cathy to four different offices from a title office, to attorney's office to her first time at a realtor's office!

Watch the full episode below for tips on marketing your business: 

Marketing Strategies That Turned a Signing Agent into a Six Figure Success

Cathy starts by simply googling "title agencies near me" to identify potential prospects in an area she is looking to market her notary loan signing business.
Additionally, she drives around local towns and will note the names of companies she comes across and emphasizes the importance of targeting companies with websites in order to do research on the prospective clients that you’re looking to market.

Cathy will also utilize other social media and the search bar in Linked in and type in searches like:
  • title company
  • title and escrow
  • real estate agencies

***Important**** 

Remember that Google Business Profile works both ways.

Other mortgage professionals or anyone looking for a notary will also be searching in Google so be sure that you have your Google Business Profile set up and optimized in order to get notary business near you. 

Click below to get Google Business Profile Training included in Complete Notary Mentorship 

Overcoming Nervousness and Handling Objections

Despite her success, Cathy admits that she still experiences nervousness when approaching potential clients.

However, she acknowledges that taking action is crucial and that failure to do so means missed opportunities.

Cathy encourages signing agents not to overthink the process and reminds them that without making contact, clients cannot reach out.
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Cathy rehearses her script of what she’s going to say:
'Hello, my name is [NAME], I was hoping I could speak to your (Scheduler, H.R., etc)' 
She advises being prepared to handle objections and emphasizes the significance of one successful encounter, as it can open doors to future opportunities.

Click below to get the entire Loan Signing System marketing script series in the course: 

The Power of Loan Signing System Gratitude Bags

One of Cathy's marketing tactics that she learned through Loan Signing System is using her gratitude bags.

These are some of the things she adds to her marketing gratitude bags:
  • Personalized company logo on the outside
  • Business card
  • Flyer detailing her services, and even a QR code for easy access to her Google Business Profile page.
  • Treat (donuts were for delivery on this trip)
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With a minimal cost of under $3 per bag, this strategy has proven effective in making a memorable impact and has new clients calling her back.

Cathy's Signing Agent Marketing Stops and Follow Up Process

Stop #1: Title Office

Lights are on, but no one was in the office. Figured staff was on possibly on lunch.

Stop #2: Real Estate Attorney's Office

Spoke to the attorney next door who then walked Cathy over to the Title Office. 

Cathy was able to meet the assistant and give her the gratitude bag with her contact information. 

She also let the attorney know that he can request his own notary and he was actually unaware of this information - the attorney is now a potential client. 

Stop #3: Title Office

This is a mother and son team who happened to have a closing as Cathy walked in so she had to be quick but she left with a business card and they let her know to send an email. 

​Stop #4: Realtor’s Office

This was the first time Cathy has marketed to a real estate agent office.

​The realtor let her know that he does have notaries in-house and a lot of family who are notaries but Cathy let him know that she does speak Spanish and Portuguese and he seemed interested so she will follow up again a month after.

​Cathy's Marketing Follow Up Sequence

Cathy has her method to each and every client she visits.
  1. Initial Point of Contact: Once she visits the office she already has their information to follow up

  2. Next Day Email: Thanking them for their time and giving more information about your company and how you can help them in their business.

  3. If Response: Cathy will arrange a set time for an in person coffee date or meeting

  4. If No Response: Cathy will follow up with a call or email 8 days later
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  5. If Still No Response: Cathy will show up in person a week later

Follow in Cathy's footsteps and click below to learn how to become a six figure signing agent: 

Celebrating Wins and Embracing Challenges

Throughout the day, Cathy encountered a mix of successes and setbacks.

She celebrates each win, no matter how small, acknowledging that even making initial contact is a significant achievement.

Cathy's positive mindset and determination shine through as she navigates the ups and downs of the marketing process.

Cathy's journey as a six-figure signing agent showcases the power of effective marketing and persistence in the face of challenges.

By adopting a proactive approach, utilizing gratitude bags, and embracing new opportunities, signing agents can thrive even in a changing market.

Ready to Get Started and Learn How to Become a Six Figure Signing Agent? 

Follow in Cathy's footsteps and countless other Loan Signing System students who have utilized this course to build their own notary loan signing business and achieve financial freedom. 

Learn all of the top marketing techniques and inside secrets so you can scale a successful signing agent business today! 

Click below to join the Loan Signing System family: