How To Set Up a Google Business Profile For Notaries Training

FREE Training: How to Setup Google Business Profile for Notaries

Google Business Profile: How to Be Found When Someone Searches "Notary Near Me" So You Can Get More Customers

Find out the best way to get your notary business found online.
Watch this FREE exclusive 14 minute Google Business Profile for Notaries training:

Google Business Profile Course

Learn How to Get More Customers FREE with
Google Business Profile

Today you are going to learn how to be found on Google and get free customers, and the important word is FREE!

There are very few ways to market your business and get free customers. Getting a customer through an advertisement on Facebook can cost you $50 to $100.

And setting up a Google Business Profile is FREE!

So anytime you can get FREE customers in your business, it's something that you want to take advantage of and put some time and effort because it can really level up your business.

By the end of this training, you're going to know how to be found online using free Google Business Profile, so you can get more customers and have a more profitable business and learn:

✅ The goal of your Google Business profile
✅ The four key factors that can boost your Google business profile so you can be in the Google three pack
✅ How to set up your Google Business profile

What is the Google 3 Pack and Why is it Important?

The Google three pack is the top three listings shown on the map on the first page of Google.

When your Google Business Profile is in the Google three pack, you get the majority of clicks. The number one spot can get 25% of the clicks or more.

This means if there are a thousand searches for 'notary near me' in your area and you're that number one spot, you're going to get 250 clicks to your website for FREE.

This is exactly why you want to optimize and do these steps with your Google Business Profile.

Google Business Profile Training

Here Are 7 Reasons You Want to Be in the Google 3-Pack

Get found easily when a prospective customer searches “Notary Near Me” in your area
Get more phone calls for notary business without spending a dime on advertising
Have a central place to collect and keep reviews to show all future clients and gain more credibility and business
Gain round the clock visibility with potential clients and customers
Build local authority as a legitimate business and get more customers
Increase your search visibility and reach to create more security in your business
Create more streams of income for your business!

Get into the 3-pack

Primary Factors to Get into the Google 3 Pack

Per Google's help desk guide, Google Business Profile's local search results are based primarily on relevance, distance, and prominence.

And we're going to break these down for you!

Relevance

If I Google 'notary near me', Google wants to know that you are relevant to the search and Google should show your business above others.

So how does Google know when somebody types in 'notary near me'?

Because you are going to have the word 'notary' or 'notary public' on your Google Business Profile.

Words like notary, notary public, document services, apostille, and the like are called keywords and are what tells Google your business is relevant when someone searches for them and those words are on your Google Business Profile.

Distance

The second thing that Google will look for is distance which is your proximity to the perspective customer. The closer you are to the prospective customer, the higher probability you will have to be found.

Prominence: Reviews and Online Presence

Prominence has two primary factors: reviews and online presence.

If the UPS store is getting a 3.6 star review rating and First Choice Notary is getting a 4.9 star rating.

It's prominence.. And that's associated with online presence.

This is a classic example of how more reviews doesn't mean higher search results in Google Business.

You might ask yourself: how do you compete with UPS online?

The answer is you CAN when you focus on your online presence and your website.

What is Online Presence?

You're going to start your Google Business Profile, but at the hub of that is your notary website.

Plus other sites like: Yelp, Thumbtack, Facebook business, all are a contributing factor to your online presence.

This is building your authority on the internet.

So to reiterate, the four primary factors to getting ranked in the top 3 of Google are:

Keywords
Online presence
Reviews
Distance.

The good news is that you can impact every single one of these, and we're going to go dive into that right now.

Does Having a Website Help Your Ranking/Online Presence?

A major factor of building a strong online presence is having a notary website. Google wants to see that you have online 'authority' and to gain a bigger authority, you will need a website.

Luckily, our Google Business Profile Training Course includes the 5 key elements needed to build a highly authoritative website so you can rank higher on Google!

Learn More

How to Set Up a Google Business Profile:

The first step in being found on Google and getting customers with zero marketing cost is to set up your Google Business Profile. Here are the steps to setting up your Google Business Profile:

💻 The first step is to go to google.com/business to set up your profile.

Set Up Google Business Profile

🔍 Add your business name. Keywords in your business name will give you more relevance in Google's eyes.
🖊 Add your business category: notary public
📍 Add your location. Since you're a mobile notary and your services can be in a variety of places, select no for physical address.
🚙 Choose the different counties and cities where you will be willing to travel.
🧑🏼‍💻 Add your website to improve your online presence.
✅ Verify your business.
🔑 Add all services with keywords to improve relevance.
🕐 Expand your hours of operations.
💬 Turn on messaging and add a keyword rich description.

Set up your entire profile completely and don't be afraid to mention notary public over and over.

As part of your online presence, make sure that everything your business name, hours of operation, and other details match other online platforms such as your website, Yelp, Thumbtack, etc. Your Business Name should match every other place online. Do not add keywords to your business name unless that is actually part of the name of your business.

This is to prevent Google and your customers from being confused.

If your Google Business Profile says that your notary business is open 24 hours, but another area says you're only open 8-5, then your customer will likely be confused and Google will know and not rank you as high. Remember: Whenever there's confusion, the answer's always "no."

Confirm that everything matches up to set you up for success.

Once your Google Business Profile is Set Up, then You Can Optimize to Be the Top Spot

Optimize your Profile

How to Optimize Your Google Business Profile

What Are the Steps to Getting into the Google Three Pack?

To get into the Google 3-Pack, there are 5 activities you need to do on a monthly basis. And it's not just about getting 5-star reviews.

Doing these five steps will help you achieve the top spot when someone searches "notary near me."

And when you get into the Google 3-Pack, you get customers calling you for business without spending a dime on advertising.

To learn what these steps are, get our Google Business Profile Training Course today!