By Mark Wills - Course Instructor of Loan Signing System, Forbes Real Estate Council Member, and Best Selling Author
If you are looking to try to get more notary public loan signing agent jobs, read this blog!
I’m constantly emailed this comment from loan signing agents looking to get business from mortgage professionals — “Mark, I've dropped off business cards at numerous escrow/title companies, mortgage broker offices, and real estate offices... and I spend a ton of money on marketing materials but never get a phone call back with more loan signing jobs. Can you help me please?”
While my best marketing techniques are in my Loan Signing System course, in this blog post I’ll tell you why spending any money on marketing materials is pointless and why dropping off business cards is the biggest waste of time for notary loan signing agents. I'll also cover what you can do to get more loan signing jobs instead.
So let's start with why simply dropping off business cards to mortgage professionals doesn't help you get more loan signing jobs as a notary public loan signing agent.
You Don't Get Hired As A Notary Loan Signing Agent For Notary Jobs From A Business Card
Let's say you’re in the market to get your house painted. Over the course of several months, painters have dropped business cards in your mailbox without talking to you. What are the chances you would just grab one of those business cards at random and hire that painter with no additional information?
Why in the world would you pick up a business card and call a painter if you don’t know what they're like, what kind of personality they have, or if they even know what it takes to paint your home well?
See where I'm going with this?
Why would an escrow officer trust you with a $200,000 loan signing if you just dropped off a business card and didn’t talk to anyone?
The same logic applies to marketing materials as well. Think about your own spending habits... would you hire a painter off a glossy flyer who says they have painted 500 homes and has stock photos of pretty houses WITHOUT speaking to them first?
Of course not!
This leads me to another point:
Mortgage Professionals Don't Care How Many Loan Signings You've Done
Telling a mortgage professional you have done hundreds upon hundreds of signings doesn’t help you get loan signing jobs at all. They actually don't care. Why? Because there isn’t a central database that the escrow agent can reference to see if you're telling the truth, so they hear exaggerated numbers all the time! In fact, they become suspicious if that’s what you talk about when introducing yourself.
I mean, what’s to stop a notary loan signing agent who has done a handful of signings from falsely advertising that they’ve done 500 signings on their business card?
If you even mention that you have done hundreds of signings, you immediately get tuned out. It’s assumed that whatever number you tell them is an exaggeration. Take my advice and don't talk about the amount of signings you’ve done when dealing directly with mortgage professionals.
And now for the good stuff...
How to Get More Notary Loan Signing Jobs
So how do you get loan signing jobs directly from escrow officers if you shouldn’t drop off business cards?
I'll tell you.
We (notary loan signing agents) are in the service business. When you are chosen for an appointment, the escrow or title officer is sending you to their client. As such, there must be face-to-face interaction before they hire you. That is just a fact. You have to say the right things to the escrow officer so they know you are an experienced notary loan signing agent — and more importantly, the notary loan signing agent they want to handle their appointment.
Just like you would prefer to meet the painter before you allow them to paint your house.
Dropping off cards doesn’t work and dropping off flyers doesn’t work. Save your time, effort, and money.
You need to “shake hands and kiss babies,” as they say. If anyone else tells you that dropping off cards, flyers, or other marketing materials works, you’re getting bad guidance.
The best advice for getting direct escrow business is this: network and then network more. It's that simple.
So the question then becomes... where should you be networking and what should you be saying?
I can teach you.
You’ll learn exactly what to say, who to say it to, and when to say it in my Loan Signing System five star-rated online training course.
Learn Exactly What to Say and Who to Say it To
Now, if pounding the pavement isn't worth getting a higher fee directly from escrow or title officers to you, I recommend continuing to use signing services as your primary source of business.
And that's not a bad thing!
There are millions of notary loan signing agents who love the convenience of not prospecting.
But if you want to increase your income by bypassing signing services and the obtaining loan signing jobs directly from escrow officers, mortgage officers, and real estate agents... dropping off marketing flyers or business cards will not work.
If you want to learn where to network with escrow officers, mortgage officers, and real estate agents AND a helpful word-for-word script that I created about exactly what to say when you are in front of a mortgage professional, click on the link below.
I'm Mark, I teach Loan Signing System and look forward helping you make more money as a notary loan signing agent!
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