If you are looking to try to get more notary public loan signing agent jobs, read this blog!
I’m constantly emailed this comment from loan signing agents looking at getting business From mortgage professionals: “Mark, I've dropped off business cards at numerous escrow and title companies and mortgage broker and real estate offices, and I spend a ton of money on marketing materials but never get a phone call back to get more loan signing jobs. Can you help me please?”
While my best marketing techniques are in my Loan Signing System course, I’ll tell you why spending any money on marketing materials is pointless and why dropping off business cards is the biggest waste of time for notary signing agents. I'll also cover what you can do to get more loan signing jobs instead.
So let's start off with why simply dropping off business cards to mortgage professionals doesn't help you get more loan signing jobs.
Let's say you’re in the market to get your house painted. Over the course of several months, painters have dropped business cards in your mailbox without talking to you. What are the chances you would just grab a random business card and hire that painter with no additional information? Zero, right?!
Why in the world would you pick up a business card and call a painter back if you don’t know what they look like, their personality, or if they even know what it takes to paint your home well?
So why would an escrow officer trust you with a $200,000 loan signing if you just dropped off a business card and didn’t talk to anyone?
This same logic applies to marketing materials as well. Think about your own spending habits! Would you hire a painter off a glossy flier that says they have painted 500 homes and has stock photos of pretty homes WITHOUT talking to them first!?
No, you wouldn't!
This leads me to another point:
Telling a mortgage professional you have done hundreds upon hundreds of signings doesn’t help you get loan signings at all. They actually don't care. Why!? Because there isn’t a central database that the escrow agent can cross reference, so they hear exaggerated numbers all the time! In fact, they become suspicious if that’s what you talk about.
What’s to stop a signing agent that has done a handful of signings from falsely advertising that they’ve done 500 signings on their business card?
If you even mention that you have done hundreds of signings you immediately get tuned out. It’s assumed that whatever number you tell them is an exaggeration. Take my advice and don't talk about the amount of signings you’ve done when dealing directly with mortgage professionals.
But I digress!
So how do you get loan signings directly from escrow officers if you shouldn’t drop off business cards?
We are in the service business. The escrow or title officer is sending you to their client. There has to be face to face interaction before they hire you. That is just a fact. You have to say the right things to the escrow officer so they know you are an experienced loan signing agent.
Just like you would like to meet the painter before you allow them to paint your house.
Dropping off cards doesn’t work and dropping off flyers doesn’t work. Save your time, effort, and money.
You need to “shake hands and kiss babies” as they say. If anyone else tells you that dropping off cards or marketing materials works, you’re getting bad advice.
The best advice for getting direct escrow business is this: Network and then network more. That is the simplest way to say it.
So the real question is, where should you be networking and what should you be saying?
You’ll learn exactly what to say, who to say it to, and when to say it in my Loan Signing System Professional Agent Training.
Now, if pounding the pavement isn't worth getting a higher fee directly from escrow or title officers, then just stay a signing service signing agent.
There are millions of signing agents who love the fact of not prospecting.
But if you want to increase your income by bypassing the signing service and the obtaining signings directly from escrow officers, mortgage officers, and real estate agents... dropping off marketing flyers or business cards does not work.
If you want to learn where to network with escrow officers, mortgage officers, and real estate agents AND you want a word for word script created by me on exactly what to say when you are in front of a mortgage professional, then click on the link below.
I'm Mark, I teach the loan signing system and look forward helping you make more money as a loan signing agent!
About the Author
Mark Wills is the course instructor of the top rated Loan Signing System agent training course. He has been an active professional loan signing agent for nearly 15 years and owns a loan signing service that does thousands of signings a year.